julie johnson

CO-founder + CEO

As a mother to three children, I can't imagine the pain of not being able to put food on the table for my children.  In my travels to over 25 countries, I have discovered that no matter the color of your skin, the clothing you wear or where you are from, mothers everywhere desire the same things for their children-safety, health and education to live up to their full potential.  Elevāt gives women living in poverty the chance to provide for their families in a safe and dignified manner.



I have worked in the finance industry for the past 12 years. My paradigm on business was forever altered after reading Creating a World Without Poverty by Muhammad Yunus. The idea that every person has the power to change the world with their everyday purchases has made me think about business in a whole new way. Upon completion of a Masters Degree in Economic Development and Entrepreneurship I knew the type of company I wanted to help create. That company became Elevāt.  



Travel. Create. Teach. Lead. These are the desires that push me forward to do more. Through my travels I have come to the conclusion that it is the responsibility of those who have more to help those who have less. I do whatever I can, whenever I can, wherever I happen to be. That's why Elevāt and I are so aptly suited for each other. Through my involvement with them, I have been able to take something I'm passionate about (creativity) and use it to help women all over the world do what it is that they are passionate about. And that is a beautiful thing. 



There’s an important reality I get excited about in this profession: we’re creating a story together. You’ve got your stories, and I’ve got mine, and the magic of what happens in photography is when our stories overlap. Being a part of Elevāt means I get to connect my heart with my art and help tell the stories of women around the world.



I am so excited to be a part of Elevāt. I am a Maker, and joining a team that promotes women Makers around the world is a dream come true!

Deb Rohloff

Community Events Coordinator

As the Community Events Coordinator, I am so excited to be able to promote Elevāt, our products, and our mission to the community. I really enjoy planning Elevāt events and participating in sales because I am passionate about the women we serve. I am also a wife, a mother of two beautiful children, and a social worker for Ramsey County in St. Paul, Minnesota.